Monday, May 22, 2023

My Bubly Flavour Journey - Watermelon


It’s tall can time again. I got my wires crossed and thought that Watermelon was a limited time flavour. It was at one point, but it’s now a permanent fixture of the Canadian Bubly options. I think. Based on the commercials, it seems that way. I grabbed a tall can, thinking I wasn’t going to be able to get a case of them. I could have. I should have known. Live and learn, I guess. It’s not too disappointing. Like most Bubly options, I like this one.

I don’t have too much to say about watermelon flavoured Bubly. There’s no backstory to me trying this flavour. I was well into my Bubly drinking by the time I had it. It was more of an “Oh, here’s another flavour” thing. There was nothing more to it. I just needed a change in flavours and thought I’d try that one. So I did. And I enjoyed it. Let’s see how much I enjoy it.

Now, here’s the issue I have with things that are watermelon flavoured. They never quite taste like watermelon. They always taste like a specific flavour that is supposed to taste like watermelon. That flavour always tastes like that flavour. Those sour watermelon gummies taste like it once you get beyond that sourness. Jones has a sour watermelon flavour that has that same exact taste. Guess what? Bubly has that flavour, without the sour. It’s that exact flavour profile in a sparkling water. But that flavour isn’t quite watermelon, no matter what anyone says.

Watermelon Bubly certainly has that flavour. It certainly smells like that flavour. I like that flavour. I don’t love it. It’s good, not great. Now, if it tasted like real watermelon, a cold can of this Bubly would be nice to have on a hot summer day. That would be a nice feeling, like biting into a chilled slice of watermelon. You know that sensation. Everyone knows that sensation. Bubly can’t live up to that expectation when it takes its flavour from watermelon flavour and not the flavour of real watermelon. It’s like banana flavour, where there’s a distinct flavour, but that flavour isn’t what it claims to be. This has become a hit piece on watermelon flavour as a concept, I guess.

The watermelon flavour stuck around through the whole can. Even the final few sips tasted like watermelon flavour. I don’t know what it is about some of the flavours that make them permeate the water a little bit more. There wasn’t too much carbonation left by the end of the can, but the flavour was still there. It was a much more water-forward flavour than some of the other scent-forward flavours. It didn’t find that sweet spot in the middle, which is a shame.

When it comes to Michael Bublé songs, I would compare watermelon Bubly to his cover of Wonderful Tonight. It doesn’t start great, much like the weaker smell of the Bubly, but when you get into the bulk of the song, there’s just a groove you go with. It’s not quite what you wanted. It’s not the original. It’s not Eric Clapton or the actual taste of watermelon. But, for what it’s going for, it nails the sound or taste. They are two in the same. Watermelon Bubly is Michael Bublé’s cover of Wonderful Tonight.

My current ranking of Bubly flavours would be peach, then watermelon, then lime, with cherry at the bottom.

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